Creative Digital Studio

Welcome to Good Formula

The home of web design, web development, eCommerce solutions, branding, social media marketing/management and much more.

Hi, my name is Cy and I own and run Good Formula, a small creative digital studio based in Norwich UK that creates things to help you and your business succeed.

My mission is to help small businesses establish or enhance their digital presence, and be ethical about it. I aim to create a lasting relationship with clients rather than churning and burning through as many projects I can.

Do you have a new business?

Let’s get you started!

I can help you establish your digital identity with memorable and impactful branding that inspires trust.

I’ll help you stamp your footprint on the web with a bespoke website, tailored to your goals and your budget.

Do you have an existing business?

Let’s enhance it!

I can help you update, refresh or enhance your digital identity and branding with thoughtful and professional ideas.

Take your website to the next level with a new look and feel, and make using it faster and simpler for customers.

Designed for small businesses

Every business deserves to have thoughtful and professional branding, no matter its size.
That’s why I’ve put together Small Business Bundles to suit the specific requirements and budgets of businesses like yours.

Web bundles

From £550

- WordPress Content Management Systems, bespoke static sites, eCommerce sites

- All built responsively so they render correctly on mobiles, tablets and desktops

- Everything built to basic SEO and accessibility standards

- GDPR compliant (cookie policy acceptance)

- Flexible web hosting, dynamically sized for your needs

- SSL certificates

Branding bundles

From £150

- Truly bespoke logo designs

- Personalised typography sets (fonts)

- Thoughtful colour palettes

- Brand guidelines

- Stationery design, such as business cards and letterheads

- Flyers and posters


Get your words right

Bespoke copy created specifically for you

I work with local copywriting specialists to get the right messaging for your business.

eCommerce solutions

Sell your products & services online

I'll help you find the best service and method to suit your budget and sell your products and services.

Photo & Video

Show people what you do best

Depending on your budget and requirements I can source or create media for you.

I also work with local photographers who are able to help capture the perfect shots for your businesses.

Social Media

Marketing & Management

I can manage and help you grow your social media accounts, giving you time back to focus on what you do best – running your business

Marketing emails

Directly to your customers' inboxes

Bespoke marketing emails created just for you. Connect with your customers on all their devices

I am a fully certified Litmus Email Design Practitioner

Lets chat!

I'd love to help you

Get in touch and see if I can offer a low-cost solution

Email me on


A Group Anglia
Amazona Zoo
Abel Motorworks
Gary Curtis Cycle Mechanic
Pedal Addiction
MTB Strap On
Ski Tees
Norwich Fencing
Jungle PR
Unit Cyles
Carrs Driving School